Digital Marketing

QA Services

PerfectQA knows how’s Client journey mapping which is very complicated process that technology can make more difficult in some ideas. Many advertisers have no option but to try to obtain insights from data that are spread across several writing platforms, analytics tools, and departments, some of which might even prevail outside their organizations. If this sounds like you, the first thing you should do is combine that data. Put it all in one place before even attempting to analyze it. However, PerfectQA has different policies that quite different from other companies.

Oftentimes, strengthening means data must be shared across departments and partner firms, which leads to another important point: Whenever possible, the co-worker with third-party firms to collect additional data on your customers.

Analyzing data on customer interactions with your digital properties is a good start, but it’s not enough to give you a complete understanding of their online behavior, as the vast majority of their online activities occur elsewhere.
Likewise, don’t place too much emphasis on vanity metrics such as page visits and views. Instead, pay attention to customer actions. How do they navigate your website? How many product pages did they view before leaving?

Traffic counts might make you feel good, but they won’t tell you much about what makes your customers feel good. When you’re trying to create an accurate customer journey map, your customers — their intentions, motives, and pain points — are all that matter.

PerfectQA Key Process Phases

Put your knowledge to work

A thorough, data-driven journey plan is only half of a sound digital marketing policy. To drive results, take advantage of what you know about our clients to create and deliver content that compels them to action. Here are four steps you can take to make that process easier

  • Let customers dictate content.
  • Segment audiences by touchpoints
  • Create a lead scoring method
  • Allocate resources based on impact.

Key services provided by
PerfectQA include:

  • Automation Assessment, Advisory & Transformation Services
  • Automation Testing Tool Feasibility
  • Automation Framework Development
  • Automation Test Suite Development & Maintenance
  • Custom Test Harness Development

Key Agile-based test automation
activities include:

  • Small & lean tests to lower maintenance
  • Loose coupling of tests & data
  • Periodic reviews to ensure test suites are “green”
  • Analyzing opportunities for in-sprint and delayed automation
  • Supporting execution of multiple regression tests during each sprint
  • Maintenance of an automation backlog and prioritize candidate test cases
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